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In the dynamic world of healthcare, a pediatric practice can often find itself inundated with calls during regular business hours. Patients seeking appointments, concerned parents with questions, and your own staff being inundated with administrative tasks can create a whirlwind of activity that can be challenging to manage efficiently. Pediatricians know how important the doctor-patient relationship is to providing quality care. Patients want to feel as if their doctor truly cares for their well-being, and using an automated answering machine sends the opposite message. That’s where a staffed, pediatric-specialty answering service comes into play as an indispensable asset, and it’s not just for after-hours support. 1. Handling Overflow Calls During the Day One of the primary uses of an answering service is to manage overflow calls during the busiest hours of your day. Call triage could be used for appointment requests, prescription refills, general inquiries, or urgent messages from concerned parents. By outsourcing this task to a professional pediatric-specialty answering service, your staff can focus on providing in-person care and other critical tasks, rather than being overwhelmed by a constant stream of phone calls. This not only enhances the quality of patient care but also contributes to the overall efficiency and productivity of your practice. Patients will appreciate shorter hold times and quicker responses, which can significantly impact their satisfaction and the reputation of your pediatric practice. 2. Appointment Scheduling and Confirmation An answering service can play a vital role in appointment management, not only for after-hours scheduling but throughout the day. Trained professionals can handle appointment requests, check availability, and schedule appointments according to your practice’s protocols. They can also send out appointment reminders and confirmations, reducing no-show rates and ensuring that your schedule remains well-organized. 3. Prescription Refills and Medication Questions Medication-related inquiries are common in a pediatric practice. Parents may need refills or have questions about their child’s medication. An answering service can assist in addressing these queries, taking medication requests, and ensuring they are promptly reviewed by your medical staff. This ensures that parents receive timely responses and that the medication management process remains smooth and reliable. 4. Administrative Support Beyond patient-related tasks, answering services can also provide essential administrative support. They can manage administrative inquiries, route calls to the appropriate departments or staff members, and help with tasks like patient record updates, insurance verifications, and billing inquiries. 5. Handling Urgent Calls While your practice may be busy during regular business hours, some calls can be genuinely urgent. An answering service can efficiently screen these calls and alert the appropriate person to ensure that urgent patient needs are met promptly. This way, you maintain a high standard of care without overburdening your staff with the constant need to field calls. 6. After Hours Calls An after-hours answering service is a critical lifeline for patients of pediatric practices. It offers the assurance that they can connect with their healthcare providers, even in the most urgent situations when the practice is closed. Whether it’s a sudden illness or a pressing medical concern, parents need peace of mind knowing they have a place to turn to for help. Beyond this essential access to care, an after-hours answering service also enhances the overall patient experience. It reflects a practice’s commitment to patient-centric care, providing the human touch and support needed during vulnerable moments. This level of service can make a significant difference when parents choose a pediatric practice and strengthen the trust between healthcare providers and the families they serve. 7. Enhanced Patient Experience By utilizing an answering service throughout the day, you enhance the patient experience. Reduced hold times, quicker responses, and well-organized appointment scheduling create a positive impression on patients and their families. They feel that their concerns are heard, and their care is a top priority. Some answering services allow your patients to message your on-call provider or triage nurse simply and quickly from your website, ensuring that even during late hours, when immediate care is required, your practice maintains a high standard of accessibility, convenience, and responsiveness for your patients. An answering service is a versatile tool that can significantly improve the operational efficiency of your pediatric practice, especially during busy daytime hours. It allows your healthcare professionals to focus on delivering exceptional patient care while ensuring that calls are managed with precision and professionalism. By expanding the use of an answering service beyond after-hours support, you can streamline your practice and enhance the overall patient experience. EHRs are the key to streamlining operations, identifying efficiencies and gaps in care, and freeing up valuable time for you and your staff. OP’s pediatric-specialty EHR offers features designed to help keep your practice’s financial and clinical operations running smoothly so you can focus on your patients. Contact us today to learn how Office Practicum can help your pediatric practice operate at its best.

As an independent pediatric practice, staying ahead of the curve isn’t a choice, it’s a necessity. In today’s fiercely competitive healthcare environment, creating a new website that provides a seamless user experience can make all the difference in attracting new patients and keeping your current patients engaged. A virtual web presence is a powerful tool for reaching patients, providing information, and ensuring continuity of care. With the great majority of patients searching for healthcare providers online , having an internet presence is essential. By designing a new custom website, you can offer a seamless experience for prospective and existing patients that meets all their needs. Outsourcing website design and development to professionals is a wise decision, but you must consider a few key factors before entrusting the reins of your online presence to someone else. Here are the top three things to consider when selecting a medical website design company. 1. Industry Experience Matters The structure of websites may share common elements, but the look and feel can vary significantly based on the industry or customers they serve. A medical website should be tailored to meet the unique needs of your patients and their families. When searching for a medical website design company, prioritize those with a proven track record in creating custom websites specifically for healthcare professionals. Choosing one that specializes in pediatrics is even better. This ensures they understand the nuances of presenting medical information, creating effective information hierarchies, and optimizing user experiences for patients. By having a deep understanding of the healthcare landscape, an experienced medical website design company can design a website that not only meets industry standards but exceeds patient expectations. When selecting a website design partner, your practice should look for industry experience, just as your patients do when looking for a new healthcare provider. 2. Embrace Add-On Services for a Comprehensive Approach In today’s interconnected world, services rarely operate independently. Likewise, the medical website design company you select should provide more than just website development. Look for companies that provide add-on services aligned with the needs of your patients. A forward-thinking design company should be able to seamlessly integrate add-on services like practice-specific apps , SEO , reputation management , social media , patient education , answering services , and telehealth options into your website. This not only enhances the functionality of your website but also demonstrates a commitment to staying at the forefront of technological advancements in healthcare. 3. Philosophical Alignment is Essential Your medical practice has a unique philosophy when it comes to healthcare, and your website should reflect that. A skilled medical website design company should share and understand your values, ensuring that your online presence aligns seamlessly with your service philosophy. Whether it’s delivering additional resources to patients or making it easy for them to connect with your practice, your website design company should be a true partner in bringing your vision to life. This collaborative approach not only results in a website that looks amazing but also one that resonates with the core values of your practice, fostering trust and connection with your patients. Remember, your website is a reflection of your practice. Avoid one-dimensional approaches and opt for a company committed to building a long-term relationship. A reliable partner should have the capacity to adapt to your changing needs and show a dedication to enhancing the overall user experience for your patients and their families. Get Started! If you’re seeking a team with extensive experience in designing powerful medical practice websites, look no further than RemedyConnect. We can help you build a website that not only looks beautiful and helps you elevate your practice but also delivers a seamless and engaging experience for your current and prospective patients. Set up your free consultation now. 

Imagine your medical practice’s website as a warm and welcoming storefront, where carefully crafted designs captivate window shoppers. Much like a well-designed physical store, your online presence has the power to attract new patients. Your website’s design, aesthetic appeal, usability, and accessibility play a crucial role in shaping a visitor’s decision to transition from a casual observer to a valued patient. In contrast, overlooking these aspects could potentially deter them from engaging with your practice. Looking to attract new patients to your pediatric practice? Here are three crucial elements to consider when crafting a custom medical website. 1. Unveil Your Unique Selling Point in Design While medical practices may offer similar services, identifying your unique selling point (USP) is key. While medical practices commonly offer well and sick visits, your hidden USP could be the extensive expertise your healthcare providers bring, your commitment to timely and helpful service, valuable research contributions, or a longstanding presence in the community. Whatever you determine it is, your USP should guide your web design. Highlight your specialties on your homepage, making them easily clickable for visitors eager to learn more. Your website serves as the initial impression to prospective patients – let it offer a glimpse into the experience you provide and show them what sets you apart from other healthcare providers. 2. Prioritize Accessibility in Your Design Web design for medical practices goes beyond aesthetics — it demands a commitment to accessibility. Every element should be inclusive, catering to individuals with disabilities. If your website features videos, integrate closed captions to ensure engagement for those with hearing impairments. Opt for brand colors with strong contrast to enhance readability. Ensure ADA compliance by addressing various aspects of accessibility. Make your website a welcoming space for everyone. By prioritizing accessibility, you create an inclusive space that aligns with the principles of the Americans with Disabilities Act and welcomes a diverse audience. 3. Ensure Device Responsiveness One crucial element in the design of medical practice websites is responsiveness. Responsive website design , in simple terms, means that the way your website appears and how users interact with it should be independent of the device they are using – a must In today’s mobile-centric world. This involves accommodating various screen orientations, sizes, and user habits. Ensure that images and forms automatically adjust according to the specific device. The goal is to provide a consistent and user-friendly experience, whether someone accesses your site from a desktop, tablet, or mobile device. Consider a scenario where your website features images highlighting your services or team. Effective web design ensures that the orientation of these images can automatically change depending on the device someone is using. Similarly, if there’s a sign-up form for your practice newsletter visible on the desktop version, it shouldn’t be concealed behind a call-to-action button on the mobile version just to save space. Always ensure clarity and easy access for your patients while optimizing screen space. Delivering a seamless experience to your site visitors, irrespective of the device being used, is an integral part of web design for medical practices. It also showcases your commitment to accessibility and user satisfaction and may even drive new patients to your pediatric practice. Get Started! Are you thinking about hiring a company to design a new medical website for your pediatric practice? Check out our blog post, “ 3 Key Considerations for Selecting a Medical Website Design Company ” and use these tips to help you make a smart choice. If you’re seeking a team with extensive experience in designing powerful medical practice websites, look no further than RemedyConnect. We can help you build a website that not only looks beautiful and helps you elevate your practice, but also delivers a seamless and engaging experience for your current and prospective patients. Set up your free consultation now.

In the world of pediatric care, creating a positive and lasting impression for current and potential patients is the cornerstone of growth. This impression is largely shaped by a healthcare provider’s credentials, reputation, and a patient’s overall user experience – especially when families interact with a practice online. In today’s digital age, where over 60 percent of website traffic in the United States originates from mobile devices, prioritizing mobile website design is no longer a choice but a crucial factor for the success of pediatric practices. If you want to grow your business, here are four things to consider when designing your medical website that will instill trust in your practice and encourage new patients to visit you. 1. Your Website Loading Speed Must be Fast In today’s fast-paced world, where instant access is the norm, the speed at which a medical practice website loads is critical. Patients may be looking for urgent information, making fast site speed essential. Factors like file size, animations, and plugins can significantly impact site speed. To address this, you can utilize a tool like Page Speed Insights , which provides information and recommendations on how to improve your website’s overall speed. Ensuring quick access to crucial information significantly improves the overall user experience. 2. Information Should be Easy to Find Considering the prevalence of vertical screens on mobile phones, you must adopt a mobile-first design. Designing the website layout with mobile users in mind makes it easy for patients to find essential information effortlessly. Beyond just basic contact details, pediatric practices should consider addressing specific patient needs. This includes easy access to services offered, streamlined appointment scheduling, comprehensive medical content libraries, an intuitive “Is Your Child Sick” symptom checker, telehealth options, and prominently displayed after-hours contact information. By tailoring the website to meet these patient-centric needs, practices can enhance the overall user experience for families seeking pediatric care. 3. Navigating Your Website Should be Intuitive Embracing an intuitive design aligns with users’ expectations and contributes to a seamless browsing experience. Patients and parents should be able to find information effortlessly without the need to navigate through multiple pages. Prioritizing clarity in the placement of key elements, such as the main menu and social media profiles, ensures that users can access relevant information with ease. A well-structured and intuitive design minimizes frustration and encourages users to explore further, fostering a positive perception of the pediatric practice. 4. Make it Easy to Read Your Website Optimizing content for mobile users involves striking a balance between providing comprehensive information and ensuring readability. Understanding the limited screen space and attention span of mobile users is key. Pediatric practices should prioritize a layout and font size that facilitate easy reading and skimming of content. A user-friendly design that offers digestible information enhances the overall experience and helps users quickly access the information they need, reinforcing trust in the practice. Get Started! As users increasingly shift towards mobile devices, pediatric medical practices must embrace a mobile-first approach to website design. The first impression a website creates significantly influences prospective patients. By prioritizing a responsive design tailored for mobile users, practices can build trust and confidence. The RemedyConnect web services team specializes in not only creating aesthetically pleasing designs but also ensuring responsiveness across all screen sizes. Pediatric practices are encouraged to reach out today to kickstart the journey toward a medical practice website that instills confidence and accessibility. Set up your free consultation now. To learn more tips and tricks about website design, check out these two blog posts: 3 Key Considerations for Selecting a Medical Website Design Company 3 Must-Have Design Elements You Need for Your Pediatric Website RemedyConnect offers services to enhance patient engagement and promote your practice effectively. We have transformed over 1,000 practices by providing SEO-powered websites , a 24/7 answering service , patient education materials , pediatric medical content , and reputation management services . Instead of grappling with the challenges of growing and managing your business, let RemedyConnect take care of those aspects so you can concentrate on your patients and yourself.

The vast majority of parents now find their child’s healthcare provider online. Is your pediatric practice’s website designed to impress and convert them into patients? Or do they continue window shopping because they can’t find what they need? Your pediatric practice’s website is your digital front door – it sets the tone for the patient experience even before families step into your office. A well-designed website not only provides essential information but also builds trust, encourages patient engagement, and fosters long-term patient-provider relationships. This blog post explores the best practices for medical practice website design, with a focus on pediatric practices, and how you can avoid common pitfalls that might drive patients away. Ease of Browsing and Mobile Friendliness Intuitive navigation and a seamless user experience are crucial for any medical practice website, but especially for busy parents using their smartphones to find a pediatrician. Visitors should be able to easily find what they need, whether it’s information on your services, provider profiles, or how to book an appointment. Ensure your website is optimized for mobile devices – a significant portion of your traffic likely comes from parents on the go. Intuitive navigation also makes it easy for patients to find information and engage with your practice online. Showcase Services Clearly Your website should prominently feature the services you offer, providing detailed descriptions that answer your current and potential patients’ questions. Highlight any unique pediatric offerings or specializations that set you apart from other practices. By clearly presenting your services, you make it easier for parents to determine if you’re the right fit for their child’s healthcare needs. Highlight Providers and Testimonials Put a face to your pediatric practice by showcasing your pediatricians. Include professional headshots, biographies highlighting their expertise in child health, and perhaps even a touch of personality that resonates with parents. Patient testimonials and reviews foster trust and credibility. A dedicated page for positive patient experiences can significantly influence a parent’s decision to choose your pediatric practice. Focus on Clarity in Design While a distinctive look is important, readability is paramount – especially for tired parents searching late at night for a pediatrician. Choose colors and fonts that are easy on the eyes. Ensure text is clearly contrasted against the background. Use visuals strategically to support information, not overwhelm visitors. A clean and uncluttered design reflects a well-organized pediatric practice and provides a positive user experience. Promote Patient Engagement Your website can be a powerful tool for enhancing patient engagement. Consider features like: Secure Patient Portal: Allow patients to access medical records, schedule appointments, and message providers. You can also free up your staff’s time by allowing parents to download immunization histories, growth charts , and school, camp, and athletic participation forms . Educational Resources: Provide reliable health information for parents on common pediatric conditions, medical content , and medication dosing. Not only does this allow patients to self-serve, it also cuts down on your after-hours call volume. Online Forms: Offer online intake forms and pre-visit questionnaires to streamline processes. Don’t Forget SEO Optimization To ensure parents can find your pediatric practice online, pay attention to the SEO suggestions : Metadata: Optimize titles and descriptions for each page to improve search engine rankings, using keywords like “pediatrician” and your location. Alt-Text: Describe images so search engines understand their content. Calls to Action: Include clear “Book an Appointment” or “Contact Us” buttons specifically tailored for parents of pediatric patients looking to make an appointment with your practice. “Insurance List” and “Patient Forms” are also popular choices to help them find other important information on your site. Dedicated Service Pages: Create individual pages for specific pediatric services, targeting relevant keywords that parents may use when doing an online search. Lactation services, behavioral health , well child visit , sick child visit, sports physicals, and telemedicine are all popular search terms parents may try. Also, make sure your services are easily found in the navigation menu of your website. Additional Considerations Accessibility: Design with users of all abilities in mind, including parents who may be navigating your site one-handed while holding a child. HIPAA Compliance and Security: Ensure your website meets healthcare privacy regulations to protect sensitive patient information. Get Started! Is your pediatric practice website providing the best possible experience for potential patients? Let us help! If you’re ready to elevate your online visibility and attract more patients, consider partnering with Remedy Connect — a leading agency specializing in custom website design and SEO for pediatricians. Our experienced professionals can guide you through the intricacies of optimizing your website for healthcare services. Contact us today to set up your free consultation. RemedyConnect offers services to enhance patient engagement and promote your practice effectively. We have transformed over 1,000 practices by providing SEO-powered websites, a 24/7 answering service, patient education materials, pediatric medical content, and reputation management services. Instead of grappling with the challenges of growing and managing your business, let RemedyConnect take care of those aspects so you can concentrate on your patients and yourself.

SEO, or search engine optimization, has a significant influence on online businesses, including pediatric practices. If your practice has goals related to growth or attracting a wider pool of patients, you need to consider SEO as part of your marketing efforts. While pediatric practices may not consider themselves similar to retail or eCommerce businesses, the reality is that SEO is just as important to healthcare as it is to online retail storefronts. Developing a better understanding of SEO can widen your practice’s reach, attract new patients, and improve patient engagement. Jamie Parrish, Search Engine Marketing Manager at RemedyConnect, recently joined our podcast to explain how pediatric practices can embrace SEO and use it to maximize their marketing efforts. Here are just a few highlights of her chat with us. What is Search Engine Optimization (SEO)? To those that are unfamiliar, search engine optimization is any strategy or marketing practice that improves a website’s visibility across search engines like Google, Yahoo, or Bing. Ultimately, the goal is to show up higher on search engine results pages (SERP) when patients and their families search specific keywords. As your SEO improves, so will your ranking on SERP for that keyword. The higher you rank, the easier it is to find you. How Can Practices Improve Their SEO? There are lots of steps that practices can take to improve their SEO. Here are some suggestions. Create great content. Content like blogs, social media posts, and web pages are popular forms of content that people look for when they start an online search. Developing useful content that is rich in keywords but still reads well is a great way to attract people to your site. Focus on pediatrics keywords, local keywords, or both. The more you can pinpoint useful keywords and use them throughout your site, the easier it will be for your patients to find your practice. Some examples of useful keywords include: Doctor near me Best pediatrician near me Find a doctor Doctor in [CITY or ZIP CODE] Pediatrician in [CITY or ZIP CODE] Pediatric specialists in [CITY or ZIP CODE] These are just examples. Conducting keyword research is the most effective way to identify keywords that will work best for your practice. Here’s a helpful beginner’s guide to get you started. Optimize the technical aspects of your website. There are lots of elements that impact your SEO, including technical aspects of your website like webpage meta descriptions , URLs, and image descriptions. Optimizing these with targeted keywords and simplifying them so they’re easy to follow will help make your website easier to navigate. Claim your Google My Business profile. Claiming your Google My Business profile helps to ensure that your practice is easily located on Google and Google Maps. Practices should always check to make sure that their page has accurate hours and information, as most parents will look there first when they need a quick question answered. How Does SEO Benefit Parents and Patients? There are some ways that SEO can benefit patients and their families. Content: Providing a steady stream of relevant, useful content serves multiple purposes. It helps to improve SEO by offering more keywords for search engines, and it supports patients by offering content that answers their questions and delivers information on pediatric health. Reviews: A Google My Business profile allows patients to view and write reviews. Reading independent reviews firsthand can help new patients decide whether your practice will be a good fit for their families. Additionally, practices that make a habit of regularly responding to reviews , both positive and negative, show that they are responsive to the concerns of their patients. When practices use SEO and care is more readily available and discoverable, pediatric success looks and feels more natural and easy. To learn how to improve SEO for your pediatric practice, check out the entire episode of “SEO – Optimizing Parents’ Search for Care” . RemedyConnect, an OP Company, is a leader in web services, reputation management, and SEO and findability for the healthcare sector. If you’d like to see what our company can do to help you market your practice and grow your business, contact us today for a free consultation .

In today’s digital age, online reviews have become a crucial aspect of every business. That’s why it’s essential to understand the impact they can have on the success of your pediatric practice. Positive reviews can help build trust and credibility, attract new patients, and improve your overall reputation. But you can’t underestimate the repercussions that negative reviews can have on your business or overlook the need to address them, either. Continue reading to find out how one pediatric practice used our Review Builder online reputation management platform to boost its 5-star online ratings and how their “lessons learned” about online reviews might help your practice too. Perception is Reality: Tackling Online Reputation Management Pediatric Associates of Fairfield, OH is the region’s largest independently owned pediatric practice and the leading provider of comprehensive child and adolescent healthcare in Cincinnati, Ohio. With four locations, 11 providers, and several of their pediatricians recognized as the “Best of Cincinnati,” the practice’s average Google star rating did not reflect their reputation or the exceptional care they provide. Limited reviews and a few “unhappy” patients caused their overall star rating to hover around three stars. That meant new patients searching online for a pediatrician were not getting an accurate snapshot of the practice or their outstanding reputation in their community. Because the overwhelming majority of their patients were extremely satisfied with the care they were receiving, they needed to find a way to collect positive reviews to improve their online reputation and findability on the web. But they also needed to manage the negative reviews of a “vocal minority” before they were posted online. The Power of Positive Reviews Positive online reviews can serve as an incredibly powerful marketing tool that attracts new patients and builds trust with existing ones. When families search for a pediatric practice, they often turn to online reviews to gauge the experiences of current patients. Positive reviews can provide reassurance, showing that your practice is reputable and trustworthy. They can also highlight the exceptional care and services you provide, helping you stand out from other practices in your area. In today’s competitive healthcare industry, positive reviews are not just a nice-to-have; they are a necessity. Online reviews can also play a crucial role in fostering a sense of empowerment for parents. By giving them a platform to share their experiences, parents feel like active participants in their child’s healthcare journey. This not only helps to build a stronger bond between parents and healthcare providers but also empowers parents to advocate for their child’s needs and make informed choices. Managing Negative Reviews While positive reviews are vital, it’s also crucial to address and manage negative reviews effectively. Negative reviews can be detrimental to your practice’s reputation, and they can discourage potential patients from choosing you as their pediatrician. You must respond promptly and professionally to negative reviews, acknowledging the patient’s concerns and offering a solution, if possible. It’s even better if you can direct a negative review back to your practice for resolution before it reaches the internet. With Review Builder , you can do that. Less than favorable reviews left by parents can offer a window into their experiences, allowing practices to identify areas for improvement and tailor their services accordingly. For example, if multiple reviews mention long wait times, a practice can take steps to improve scheduling and reduce wait times, enhancing the overall patient experience. If you demonstrate that you value patient feedback and you’re willing to address concerns, you can mitigate the impact of negative reviews. It also shows prospective patients that you are willing to listen and you’re committed to providing excellent care. Encouraging Patient Reviews To build a strong online presence, you must take the first step and actively encourage your patients to submit reviews. Parents may not think to leave a review unless prompted, so implementing strategies to encourage feedback is critical. One effective method is to send automated follow-up emails or text messages immediately after appointments, requesting that patients share their experiences online. The questionnaire can be as simple as one question inquiring about their overall experience and allowing them to add comments if they choose. “We have great patients and we knew if we asked them to complete a survey, they would, said Leah Markewicz, Chief Operating Officer at Pediatric Associates of Fairfield. Our staff is very committed to customer service, and we just knew we would get positive reviews.” After implementing Review Builder , that is exactly what happened. Utilizing Social Media Platforms In addition to traditional online Google reviews, social media platforms can be powerful tools that help build your online reputation. Establishing a presence on platforms such as Facebook, Instagram, and Twitter allows you to engage with your audience directly and showcase the unique aspects of your practice that help build a sense of community. By sharing educational content, photos of your staff, and updates about your practice, you can engage with your followers and encourage them to leave reviews on these platforms. Posting tips on child nutrition, discussing common illnesses, or highlighting important pediatric milestones provides value to parents and demonstrates your practice’s commitment to the well-being of your patients. Social media also provides an opportunity to address any concerns or questions raised by patients publicly, showcasing your commitment to excellent customer service. Leveraging Online Reputation Management Tools Managing and monitoring your online reputation can be a demanding task, especially as your practice grows. Fortunately, a healthcare-specific online reputation management solution, such as Review Builder , can help streamline the process. These tools allow you to monitor online mentions of your practice, track and respond to reviews, and gather valuable insights about your online reputation on a user-friendly dashboard. By utilizing a reputation management platform, you can stay on top of your practice’s online presence and make informed decisions to improve your reputation. Building a strong list of recent, positive reviews allows new families to feel confident choosing your practice and helps your business thrive. Just a few short months after implementing Review Builder, Pediatric Associates of Fairfield, OH was able to significantly increase the number of positive reviews they received from patients and their families and went from a 3.2-star online rating to 4.89. Their slogan, “Where Evidence-Based Medicine Meets Caring Providers”, is the same evidence-based approach that also applies to marketing their practice. Making it easy for patients to find them and trust them is the first step in delivering exceptional care. It’s Time to Grow Your Practice! Embracing the power of online reviews is a vital step in growing your pediatric practice. By leveraging social media, prioritizing patient communication, and using reviews as a tool for improvement, you can build a strong online presence, attract new patients, and provide exceptional care to your patients. Embracing the power of online reviews can truly transform a pediatric practice, enabling it to thrive in an increasingly competitive healthcare landscape. To learn how you can boost your practice’s online reviews with Review Builder, check out our latest client success story, “Unlocking the Power of Online Reviews to Attract More Patients to Your Pediatric Practice.” RemedyConnect, an OP Company, is a leader in web services, reputation management, and SEO and findability for the healthcare sector. If you’d like to see what our company can do to help you market your practice and grow your business, contact us today for a free consultation .

In today’s digital age, your website isn’t just a digital brochure; it’s a vital tool for building trust and providing valuable resources to your patients. Pediatric Healthcare Associates of Fairfield, Connecticut, understood this well and set out on a journey to revamp their online presence. Continue reading to learn how a custom website can enhance patient engagement and help market your pediatric practice so you stand out in today’s competitive healthcare landscape. The Importance of Partnering with Pediatric Experts Pediatric Healthcare Associates (PHA) of Fairfield, Connecticut, the largest independently owned pediatric practice situated in Connecticut’s Gold Coast, was facing a common challenge — a dated website that hindered patient engagement. Navigating the website was a challenge, and it lacked the customization needed to deliver the tailored experience PHA desired. To address these issues, PHA partnered with RemedyConnect, a trusted provider of practice marketing solutions. What set RemedyConnect apart was its ability to create a fully customized website that met PHA’s pediatric-focused needs. Cindi Caputo, PHA’s Marketing Manager, was impressed from the start. “I interviewed RemedyConnect, and I just knew right away that this was the company we wanted to work with,” she said. “With Remedy, they just give you exactly what you want.” The transition from PHA’s old website to the new one designed by RemedyConnect was smooth. RemedyConnect’s expertise in building pediatric practice websites with pediatric medical content ensured that everything fell into place just as the practice envisioned. Creating a Pediatric-Focused User Experience PHA’s new website excelled in offering a wealth of information and resources specifically tailored to pediatric patients and their families. Parents could now find answers to common healthcare questions without the need for a phone call, reducing non-medical inquiries to the practice. “The triage nurses refer parents to the website a lot, and it has cut down on our triage calls significantly. Patients are now visiting the website first to use our symptom checker , as opposed to calling our office right away,” says Cindi. “I’ve gotten very positive feedback from our parents and our staff.” Another advantage of the new website customization is the ability to post notifications, such as weather emergencies or revised holiday hours, directly to the home page. It cuts down on the number of non-medical calls a practice receives, freeing up valuable staff time throughout the day. Marketing Your Practice Through Your Website PHA’s website not only provided critical patient information but also facilitated the practice’s marketing efforts. Strong search engine optimization (SEO) helped Pediatric Healthcare Associates rank highly in online searches, making it easier for parents to find their practice. Additionally, the integration of RemedyConnect’s Scheduling Events Calendar streamlined class scheduling, attracting new patients while saving valuable time for the practice. The mobile-friendly design and the use of QR codes further enhanced the patient experience, meeting the tech-savvy parents where they are. “Our previous website wasn’t mobile-friendly, and now having one that is has made a big difference. Parents are searching for healthcare providers online, and most are using their cell phones when they do,” Cindi points out. To make things easier on tech-savvy parents, Cindi uses QR codes on flyers that point back to the practice website for patient education materials. That way, they can just scan it on their phone and get what they need. “The staff hears the parents commenting that they’re really happy they can get everything they need right there on their phone,” Cindi says. Their semi-custom mobile app is yielding similar results. The Proof of Success Since the launch of their new website, PHA has witnessed remarkable results. User engagement has increased by 16%, and their SEO efforts have generated over 3,000 backlinks. Most importantly, PHA now ranks at the top of the first page for key keyword phrases like “pediatrician near me” and “local pediatrician.” The positive impact on patient engagement and practice growth has exceeded expectations. Cindi Caputo sums up the experience: “You’re guaranteed a finished product that you’re going to love because that’s what they strive for…to make you happy with all the features that you want – and then some. They really go above and beyond. It’s just been a wonderful experience.” Ready to Elevate Your Practice’s Online Presence? Your website is the window to your practice. PHA’s success story with RemedyConnect is a testament to the transformative power of a well-designed, patient-focused website. Don’t let your online presence hold you back—invest in a website that works for you and your patients. Read the full case study to learn more about Pediatric Healthcare Associates of Fairfield, Connecticut’s success with RemedyConnect. EHRs are the key to streamlining operations, identifying efficiencies and gaps in care, and freeing up valuable time for you and your staff. OPs pediatric-specialty EHR offers features designed to help keep your practice’s financial and clinical operations running smoothly so you can focus on what you do best – taking care of your patients. To learn how Office Practicum can help your pediatric practice operate at its best, please reach out and contact us today.