How to Grow Your Pediatric Practice with Better Online Reviews

In today’s digital age, online reviews have become a crucial aspect of every business. That’s why it’s essential to understand the impact they can have on the success of your pediatric practice. Positive reviews can help build trust and credibility, attract new patients, and improve your overall reputation. But you can’t underestimate the repercussions that negative reviews can have on your business or overlook the need to address them, either.


Continue reading to find out how one pediatric practice used our Review Builder online reputation management platform to boost its 5-star online ratings and how their “lessons learned” about online reviews might help your practice too.


Perception is Reality: Tackling Online Reputation Management


Pediatric Associates of Fairfield, OH is the region’s largest independently owned pediatric practice and the leading provider of comprehensive child and adolescent healthcare in Cincinnati, Ohio. With four locations, 11 providers, and several of their pediatricians recognized as the “Best of Cincinnati,” the practice’s average Google star rating did not reflect their reputation or the exceptional care they provide.


Limited reviews and a few “unhappy” patients caused their overall star rating to hover around three stars. That meant new patients searching online for a pediatrician were not getting an accurate snapshot of the practice or their outstanding reputation in their community. Because the overwhelming majority of their patients were extremely satisfied with the care they were receiving, they needed to find a way to collect positive reviews to improve their online reputation and findability on the web. But they also needed to manage the negative reviews of a “vocal minority” before they were posted online. 


The Power of Positive Reviews


Positive online reviews can serve as an incredibly powerful marketing tool that attracts new patients and builds trust with existing ones. When families search for a pediatric practice, they often turn to online reviews to gauge the experiences of current patients. Positive reviews can provide reassurance, showing that your practice is reputable and trustworthy. They can also highlight the exceptional care and services you provide, helping you stand out from other practices in your area. In today’s competitive healthcare industry, positive reviews are not just a nice-to-have; they are a necessity. 


Online reviews can also play a crucial role in fostering a sense of empowerment for parents. By giving them a platform to share their experiences, parents feel like active participants in their child’s healthcare journey. This not only helps to build a stronger bond between parents and healthcare providers but also empowers parents to advocate for their child’s needs and make informed choices.


Managing Negative Reviews


While positive reviews are vital, it’s also crucial to address and manage negative reviews effectively. Negative reviews can be detrimental to your practice’s reputation, and they can discourage potential patients from choosing you as their pediatrician. You must respond promptly and professionally to negative reviews, acknowledging the patient’s concerns and offering a solution, if possible. It’s even better if you can direct a negative review back to your practice for resolution before it reaches the internet. With Review Builder, you can do that.


Less than favorable reviews left by parents can offer a window into their experiences, allowing practices to identify areas for improvement and tailor their services accordingly. For example, if multiple reviews mention long wait times, a practice can take steps to improve scheduling and reduce wait times, enhancing the overall patient experience.


If you demonstrate that you value patient feedback and you’re willing to address concerns, you can mitigate the impact of negative reviews. It also shows prospective patients that you are willing to listen and you’re committed to providing excellent care.


Encouraging Patient Reviews


To build a strong online presence, you must take the first step and actively encourage your patients to submit reviews. Parents may not think to leave a review unless prompted, so implementing strategies to encourage feedback is critical. One effective method is to send automated follow-up emails or text messages immediately after appointments, requesting that patients share their experiences online. The questionnaire can be as simple as one question inquiring about their overall experience and allowing them to add comments if they choose.


“We have great patients and we knew if we asked them to complete a survey, they would, said Leah Markewicz, Chief Operating Officer at Pediatric Associates of Fairfield. Our staff is very committed to customer service, and we just knew we would get positive reviews.” After implementing Review Builder, that is exactly what happened.


Utilizing Social Media Platforms


In addition to traditional online Google reviews, social media platforms can be powerful tools that help build your online reputation. Establishing a presence on platforms such as Facebook, Instagram, and Twitter allows you to engage with your audience directly and showcase the unique aspects of your practice that help build a sense of community. 


By sharing educational content, photos of your staff, and updates about your practice, you can engage with your followers and encourage them to leave reviews on these platforms. Posting tips on child nutrition, discussing common illnesses, or highlighting important pediatric milestones provides value to parents and demonstrates your practice’s commitment to the well-being of your patients.


Social media also provides an opportunity to address any concerns or questions raised by patients publicly, showcasing your commitment to excellent customer service.


Leveraging Online Reputation Management Tools


Managing and monitoring your online reputation can be a demanding task, especially as your practice grows. Fortunately, a healthcare-specific online reputation management solution, such as Review Buildercan help streamline the process. These tools allow you to monitor online mentions of your practice, track and respond to reviews, and gather valuable insights about your online reputation on a user-friendly dashboard. 


By utilizing a reputation management platform, you can stay on top of your practice’s online presence and make informed decisions to improve your reputation. Building a strong list of recent, positive reviews allows new families to feel confident choosing your practice and helps your business thrive. 


Just a few short months after implementing Review Builder, Pediatric Associates of Fairfield, OH was able to significantly increase the number of positive reviews they received from patients and their families and went from a 3.2-star online rating to 4.89. Their slogan, “Where Evidence-Based Medicine Meets Caring Providers”, is the same evidence-based approach that also applies to marketing their practice. Making it easy for patients to find them and trust them is the first step in delivering exceptional care.


It’s Time to Grow Your Practice!


Embracing the power of online reviews is a vital step in growing your pediatric practice. By leveraging social media, prioritizing patient communication, and using reviews as a tool for improvement, you can build a strong online presence, attract new patients, and provide exceptional care to your patients. Embracing the power of online reviews can truly transform a pediatric practice, enabling it to thrive in an increasingly competitive healthcare landscape.


To learn how you can boost your practice’s online reviews with Review Builder, check out our latest client success story, “Unlocking the Power of Online Reviews to Attract More Patients to Your Pediatric Practice.” 


RemedyConnect, an OP Company, is a leader in web services, reputation management, and SEO and findability for the healthcare sector. If you’d like to see what our company can do to help you market your practice and grow your business, contact us today for a free consultation.

Smiling Black woman with headset working on laptop in office.
August 15, 2025
In the dynamic world of healthcare, a pediatric practice can often find itself inundated with calls during regular business hours. Patients seeking appointments, concerned parents with questions, and your own staff being inundated with administrative tasks can create a whirlwind of activity that can be challenging to manage efficiently. Pediatricians know how important the doctor-patient relationship is to providing quality care . Patients want to feel as if their doctor truly cares for their well-being, and using an automated answering machine sends the opposite message. That’s where a staffed, pediatric-specialty answering service comes into play as an indispensable asset, and it’s not just for after-hours support. 1. Handling Overflow Calls During the Day One of the primary uses of an answering service is to manage overflow calls during the busiest hours of your day. Call triage could be used for appointment requests, prescription refills, general inquiries, or urgent messages from concerned parents. By outsourcing this task to a professional pediatric-specialty answering service, your staff can focus on providing in-person care and other critical tasks, rather than being overwhelmed by a constant stream of phone calls. This not only enhances the quality of patient care but also contributes to the overall efficiency and productivity of your practice. Patients will appreciate shorter hold times and quicker responses, which can significantly impact their satisfaction and the reputation of your pediatric practice. 2. Appointment Scheduling and Confirmation An answering service can play a vital role in appointment management, not only for after-hours scheduling but throughout the day. Trained professionals can handle appointment requests, check availability, and schedule appointments according to your practice’s protocols. They can also send out appointment reminders and confirmations, reducing no-show rates and ensuring that your schedule remains well-organized. 3. Prescription Refills and Medication Questions Medication-related inquiries are common in a pediatric practice. Parents may need refills or have questions about their child’s medication. An answering service can assist in addressing these queries, taking medication requests, and ensuring they are promptly reviewed by your medical staff. This ensures that parents receive timely responses and that the medication management process remains smooth and reliable. 4. Administrative Support Beyond patient-related tasks, answering services can also provide essential administrative support. They can manage administrative inquiries, route calls to the appropriate departments or staff members, and help with tasks like patient record updates, insurance verifications, and billing inquiries. 5. Handling Urgent Calls While your practice may be busy during regular business hours, some calls can be genuinely urgent. An answering service can efficiently screen these calls and alert the appropriate person to ensure that urgent patient needs are met promptly. This way, you maintain a high standard of care without overburdening your staff with the constant need to field calls. 6. After Hours Calls An after-hours answering service is a critical lifeline for patients of pediatric practices. It offers the assurance that they can connect with their healthcare providers, even in the most urgent situations when the practice is closed. Whether it’s a sudden illness or a pressing medical concern, parents need peace of mind knowing they have a place to turn to for help. Beyond this essential access to care, an after-hours answering service also enhances the overall patient experience. It reflects a practice’s commitment to patient-centric care, providing the human touch and support needed during vulnerable moments. This level of service can make a significant difference when parents choose a pediatric practice and strengthen the trust between healthcare providers and the families they serve. 7. Enhanced Patient Experience By utilizing an answering service throughout the day, you enhance the patient experience. Reduced hold times, quicker responses, and well-organized appointment scheduling create a positive impression on patients and their families. They feel that their concerns are heard, and their care is a top priority. Some answering services allow your patients to message your on-call provider or triage nurse simply and quickly from your website, ensuring that even during late hours, when immediate care is required, your practice maintains a high standard of accessibility, convenience, and responsiveness for your patients. An answering service is a versatile tool that can significantly improve the operational efficiency of your pediatric practice, especially during busy daytime hours. It allows your healthcare professionals to focus on delivering exceptional patient care while ensuring that calls are managed with precision and professionalism. By expanding the use of an answering service beyond after-hours support, you can streamline your practice and enhance the overall patient experience. EHRs are the key to streamlining operations, identifying efficiencies and gaps in care, and freeing up valuable time for you and your staff. OP’s pediatric-specialty EHR offers features designed to help keep your practice’s financial and clinical operations running smoothly so you can focus on your patients. Contact us today to learn how Office Practicum can help your pediatric practice operate at its best.
Four diverse coworkers smile while looking at a laptop together in an office.
August 15, 2025
As an independent pediatric practice, staying ahead of the curve isn’t a choice, it’s a necessity. In today’s fiercely competitive healthcare environment, creating a new website that provides a seamless user experience can make all the difference in attracting new patients and keeping your current patients engaged. A virtual web presence is a powerful tool for reaching patients, providing information, and ensuring continuity of care. With the great majority of patients searching for healthcare providers online , having an internet presence is essential. By designing a new custom website, you can offer a seamless experience for prospective and existing patients that meets all their needs. Outsourcing website design and development to professionals is a wise decision, but you must consider a few key factors before entrusting the reins of your online presence to someone else. Here are the top three things to consider when selecting a medical website design company. 1. Industry Experience Matters The structure of websites may share common elements, but the look and feel can vary significantly based on the industry or customers they serve. A medical website should be tailored to meet the unique needs of your patients and their families. When searching for a medical website design company, prioritize those with a proven track record in creating custom websites specifically for healthcare professionals. Choosing one that specializes in pediatrics is even better. This ensures they understand the nuances of presenting medical information, creating effective information hierarchies, and optimizing user experiences for patients. By having a deep understanding of the healthcare landscape, an experienced medical website design company can design a website that not only meets industry standards but exceeds patient expectations. When selecting a website design partner, your practice should look for industry experience, just as your patients do when looking for a new healthcare provider. 2. Embrace Add-On Services for a Comprehensive Approach In today’s interconnected world, services rarely operate independently. Likewise, the medical website design company you select should provide more than just website development. Look for companies that provide add-on services aligned with the needs of your patients. A forward-thinking design company should be able to seamlessly integrate add-on services like practice-specific apps , SEO , reputation management , social media , patient education , answering services , and telehealth options into your website. This not only enhances the functionality of your website but also demonstrates a commitment to staying at the forefront of technological advancements in healthcare. 3. Philosophical Alignment is Essential Your medical practice has a unique philosophy when it comes to healthcare, and your website should reflect that. A skilled medical website design company should share and understand your values, ensuring that your online presence aligns seamlessly with your service philosophy. Whether it’s delivering additional resources to patients or making it easy for them to connect with your practice, your website design company should be a true partner in bringing your vision to life. This collaborative approach not only results in a website that looks amazing but also one that resonates with the core values of your practice, fostering trust and connection with your patients. Remember, your website is a reflection of your practice. Avoid one-dimensional approaches and opt for a company committed to building a long-term relationship. A reliable partner should have the capacity to adapt to your changing needs and show a dedication to enhancing the overall user experience for your patients and their families. Get Started! If you’re seeking a team with extensive experience in designing powerful medical practice websites, look no further than RemedyConnect. We can help you build a website that not only looks beautiful and helps you elevate your practice but also delivers a seamless and engaging experience for your current and prospective patients. Set up your free consultation now.
Laptop with web design icons overlaid, coffee cup, and plant on desk.
August 14, 2025
Imagine your medical practice’s website as a warm and welcoming storefront, where carefully crafted designs captivate window shoppers. Much like a well-designed physical store, your online presence has the power to attract new patients. Your website’s design, aesthetic appeal, usability, and accessibility play a crucial role in shaping a visitor’s decision to transition from a casual observer to a valued patient. In contrast, overlooking these aspects could potentially deter them from engaging with your practice. Looking to attract new patients to your pediatric practice? Here are three crucial elements to consider when crafting a custom medical website. 1. Unveil Your Unique Selling Point in Design While medical practices may offer similar services, identifying your unique selling point (USP) is key. While medical practices commonly offer well and sick visits, your hidden USP could be the extensive expertise your healthcare providers bring, your commitment to timely and helpful service, valuable research contributions, or a longstanding presence in the community. Whatever you determine it is, your USP should guide your web design. Highlight your specialties on your homepage, making them easily clickable for visitors eager to learn more. Your website serves as the initial impression to prospective patients – let it offer a glimpse into the experience you provide and show them what sets you apart from other healthcare providers. 2. Prioritize Accessibility in Your Design Web design for medical practices goes beyond aesthetics — it demands a commitment to accessibility. Every element should be inclusive, catering to individuals with disabilities. If your website features videos, integrate closed captions to ensure engagement for those with hearing impairments. Opt for brand colors with strong contrast to enhance readability. Ensure ADA compliance by addressing various aspects of accessibility. Make your website a welcoming space for everyone. By prioritizing accessibility, you create an inclusive space that aligns with the principles of the Americans with Disabilities Act and welcomes a diverse audience. 3. Ensure Device Responsiveness One crucial element in the design of medical practice websites is responsiveness. Responsive website design , in simple terms, means that the way your website appears and how users interact with it should be independent of the device they are using – a must In today’s mobile-centric world. This involves accommodating various screen orientations, sizes, and user habits. Ensure that images and forms automatically adjust according to the specific device. The goal is to provide a consistent and user-friendly experience, whether someone accesses your site from a desktop, tablet, or mobile device. Consider a scenario where your website features images highlighting your services or team. Effective web design ensures that the orientation of these images can automatically change depending on the device someone is using. Similarly, if there’s a sign-up form for your practice newsletter visible on the desktop version, it shouldn’t be concealed behind a call-to-action button on the mobile version just to save space. Always ensure clarity and easy access for your patients while optimizing screen space. Delivering a seamless experience to your site visitors, irrespective of the device being used, is an integral part of web design for medical practices. It also showcases your commitment to accessibility and user satisfaction and may even drive new patients to your pediatric practice. Get Started! Are you thinking about hiring a company to design a new medical website for your pediatric practice? Check out our blog post, “ 3 Key Considerations for Selecting a Medical Website Design Company ” and use these tips to help you make a smart choice. If you’re seeking a team with extensive experience in designing powerful medical practice websites, look no further than RemedyConnect. We can help you build a website that not only looks beautiful and helps you elevate your practice, but also delivers a seamless and engaging experience for your current and prospective patients. Set up your free consultation now.
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